Vaude is reinventing outdoor photography with Graswald AI
Faced with the challenge of planning yet another costly outdoor shoot, Vaude chose to innovate instead.
Faced with the challenge of planning yet another costly outdoor shoot, Vaude leaned into what it does best—pioneering new approaches.
True to its motto—"walking down new paths"—the team chose to explore AI not as a fallback, but as a forward-thinking opportunity.
Founded in 1974, Vaude has built its reputation on creating functional, sustainable, and innovative clothing for mountain and biking sports. As a family-owned German company, it’s deeply committed to ecological and social responsibility.
But embracing the future means more than just maintaining standards—it means rethinking how things are done. That’s exactly what Vaude did when they turned to Graswald AI.
Improving outdoor production processes with Graswald AI
“We decided to explore Graswald AI to enhance our content production,” Daniel Schmid, Head of Content Production at Vaude recalled. “It seemed like a natural extension of how we already think—always looking for smarter, more sustainable ways to work.”
The team was especially interested in improving outdoor and nature shots.
The reason? Traditional photoshoots for these settings can be resource-heavy—logistically complex, weather-dependent, and costly.
With Graswald AI, Vaude integrated high-quality outdoor visuals directly into their e-commerce strategy—without sacrificing brand aesthetic or product accuracy.
Graswald AI requires just 15–20 minutes of training on a product image set.
After that, users can generate hundreds of images using prompts and reference visuals, tailored to any aesthetic or mood.
With Graswald AI, Vaude integrated high-quality outdoor visuals directly into their e-commerce strategy—without sacrificing brand aesthetic or product accuracy.
Graswald AI requires just 15–20 minutes of training on a product image set.
After that, users can generate hundreds of images using prompts and reference visuals, tailored to any aesthetic or mood.
With Graswald AI, Vaude integrated high-quality outdoor visuals directly into their e-commerce strategy—without sacrificing brand aesthetic or product accuracy.
Graswald AI requires just 15–20 minutes of training on a product image set.
After that, users can generate hundreds of images using prompts and reference visuals, tailored to any aesthetic or mood.
“We decided to explore Graswald AI to enhance our content production. It seemed like a natural extension of how we already think—always looking for smarter, more sustainable ways to work.”
Daniel Schmid Head of Content Production
“We decided to explore Graswald AI to enhance our content production. It seemed like a natural extension of how we already think—always looking for smarter, more sustainable ways to work.”
Daniel Schmid Head of Content Production
“We decided to explore Graswald AI to enhance our content production. It seemed like a natural extension of how we already think—always looking for smarter, more sustainable ways to work.”
Daniel Schmid Head of Content Production
The digital marketing and e-commerce teams used Graswald AI to generate visual content quickly and creatively. By combining reference images with tailored prompts, they produced visuals in the exact style they needed. This iterative process gave them control, speed, and flexibility—without the overhead of physical production.
Vaude’s approach to AI is not just deliberate—it’s pioneering.
With AI-generated imagery, they reduced costs, accelerated production, and maintained both authenticity and brand consistency.
Adopting AI in a content production environmentInternally, Vaude’s AI initiative has been met with energy and curiosity.
“About 60–70% of our team is on board,” Daniel shared. “They appreciate the additional content, especially since we often need more assets.”
“It’s a big shift, and we don’t know exactly where AI will take us,” Daniel reflects. “But one thing is clear: for e-commerce, AI is already a game-changer.”
For Vaude, pushing boundaries isn’t new—it’s part of their DNA. Now, they’re not just leading in sustainable gear, but also in how that gear is brought to life online.
The road ahead may be new, but if there’s one thing the company is sure of, it’s this: innovation is the way forward.
The digital marketing and e-commerce teams used Graswald AI to generate visual content quickly and creatively. By combining reference images with tailored prompts, they produced visuals in the exact style they needed. This iterative process gave them control, speed, and flexibility—without the overhead of physical production.
Vaude’s approach to AI is not just deliberate—it’s pioneering.
With AI-generated imagery, they reduced costs, accelerated production, and maintained both authenticity and brand consistency.
Adopting AI in a content production environmentInternally, Vaude’s AI initiative has been met with energy and curiosity.
“About 60–70% of our team is on board,” Daniel shared. “They appreciate the additional content, especially since we often need more assets.”
“It’s a big shift, and we don’t know exactly where AI will take us,” Daniel reflects. “But one thing is clear: for e-commerce, AI is already a game-changer.”
For Vaude, pushing boundaries isn’t new—it’s part of their DNA. Now, they’re not just leading in sustainable gear, but also in how that gear is brought to life online.
The road ahead may be new, but if there’s one thing the company is sure of, it’s this: innovation is the way forward.
The digital marketing and e-commerce teams used Graswald AI to generate visual content quickly and creatively. By combining reference images with tailored prompts, they produced visuals in the exact style they needed. This iterative process gave them control, speed, and flexibility—without the overhead of physical production.
Vaude’s approach to AI is not just deliberate—it’s pioneering.
With AI-generated imagery, they reduced costs, accelerated production, and maintained both authenticity and brand consistency.
Adopting AI in a content production environmentInternally, Vaude’s AI initiative has been met with energy and curiosity.
“About 60–70% of our team is on board,” Daniel shared. “They appreciate the additional content, especially since we often need more assets.”
“It’s a big shift, and we don’t know exactly where AI will take us,” Daniel reflects. “But one thing is clear: for e-commerce, AI is already a game-changer.”
For Vaude, pushing boundaries isn’t new—it’s part of their DNA. Now, they’re not just leading in sustainable gear, but also in how that gear is brought to life online.
The road ahead may be new, but if there’s one thing the company is sure of, it’s this: innovation is the way forward.
